Chicago, IL | October 4 & 5
Created for higher ed marketers and leaders, EduWins brings together research, insights and practical advice to help higher ed institutions succeed in any environment.

Enrollments are shrinking and competition in higher education is heating up. Nonetheless, some institutions are growing.

How can you set your higher education institution up to thrive? What are some of the key things that are coming that you need to prepare for now?
Conference Highlights

Product roadmaps from Google, LinkedIn and Meta.

EduWins Story

Validated Insights is a higher education marketing agency known for our performance guarantee and an 100% success rate in delivering on it.

We created the EduWins conference to share the planning, analysis, tools and practical advice higher education leaders can use to propel their institutions to better results. We’ve done it for our clients – and we are ready to share the process with you.

Who Should Attend

EduWins is for higher education marketers and executives. Our first day is focused on product roadmaps from key vendors along with trend research, planning and other global topics.

The second day is split into marketers and executive tracks. We encourage those overseeing and executing marketing to attend. We also designed the conference to be valuable to higher education executives – Presidents, CFOs, Provosts and so on.

This conference is only open to those employed at higher education institutions of any kind.

The Event

EduWins is a 2-day conference hosted in the city of Chicago at the beautiful Venue West in the West Town neighborhood in Chicago. Both days will be followed with happy hours and plenty of opportunities for networking and learning.

Conference Highlights
Marketer and executive tracks
Case studies and panels on key topics
“Rock Your Profile” and headshots by LinkedIn
Live account and creative audits
AMA (Ask Me Anything)
Happy hour and networking
Conference Schedule
Day 1 - October 4
  • October 4, 2022 09:30 am
    Coffee and Light Breakfast
  • October 4, 2022 10 am
    MVPs and purple cows | An intro to EduWins

    Explore agile marketing concepts, product differentiation and more in this intro to EduWins

  • October 4, 2022 10:30 am
    The latest higher ed trends: A panel with Google and LinkedIn

    What's top of mind for prospective and current students? How is higher education changing? Google and LinkedIn along with VI will present the latest data and conduct a discussion panel on what's next.

  • October 4, 2022 11:25 am
    Coffee break
  • October 4, 2022 11:40 am
    What's next for higher ed marketing on Google, YouTube and beyond: Product Roadmap and Q & A

    One of the key channels for higher education institutions, Google is always evolving. In this session, Google will share what's next for their advertising products and betas to help you understand how to prepare. Q&A with the Google team will follow.

  • October 4, 2022 12:20 pm
    Reels, branded content, AR and more; What's working now and what's next for Meta higher ed advertisers

    Join the Facebook team to hear about branded content, reels and AR ads, as well as learn about their product roadmap. A Q&A session with the Facebook team follow.

  • October 4, 2022 1:00 pm
Day 1 - October 4 - Continued
  • October 4, 2022 2:00 pm
    New ad products and marketing throughout the entire pipeline: LinkedIn product roadmap and Q&A

    In this session, LinkedIn will present their product roadmap and talk about marketing through the entire pipeline. A Q&A session with the LinkedIn team will follow.

  • October 4, 2022 2:45 pm
    Pulling from the political playbook: person-level, database marketing for higher ed

    Presidential campaigns and consumer verticals have been using a specific form of person-level probability marketing for almost 15 years. Now the technique and data science is available to higher education marketers.

    In this session, CollegeAPP will demonstrate how its Intent-to-Enroll system works and share top line findings from a soon-to-be released report encompassing survey responses from 150,000 potential adult students in the US.

  • October 4, 2022 3:30 pm
    Coffee break
  • October 4, 2022 3:45 pm
    Mystery Shopping Reveals Tips, Trends and Traps in Higher Education

    Join Vince Norton as he shares relevant observations and recommendations to stay compliant while improving the prospective student journey. Learn what your peers are doing to combat the FTC notice from October 2021 as Vince reveals best practices informed by thousands of Mystery Shops

  • October 4, 2022 4:30 pm
    Creating emotional connections in higher ed advertising: A conversation with Mofilm

    Join Mofilm's Michelle Vincent (formerly Google's higher ed team) to discuss the value of forming emotional connections in advertising, how to source the content and what higher ed has learned from other industries.

  • October 4, 2022 5:15 pm
    Happy hour and networking
Day 2
  • October 5, 2022 9:30 am
    Coffee and light breakfast
  • October 5, 2022 10:00 am
    Roundtable on using online course sharing to boost student progress, retention and graduation

    This roundtable panel discussion will cover current leading practices and the prospects for additional improvements in using online course sharing to support student progress in order to improve retention and graduation rates. Participants will share how they are using online course sharing currently and ideas they have for using it in the future.

    Moderator: Coyanne Ingless, Senior Manager, Partner Success


    Jeff Bowe, Columbia College, Dean of Online and Adult Education
    Jamila Lyn, Benedict College, Director of Specialized Programming
    Rachel Bicicchi, Millikin University, Director of Online Learning
    Bryan Boatright, University of Mount Union, VP for Academic Affairs

  • October 5, 2022 10:50 am
    Enhanced programming thru online course sharing: Embedding certificates and other best practices

    This roundtable panel discussion will cover current leading practices and the prospects for additional practices in using online course sharing to integrate shorter-term and micro- credentials into university curricula. Participants will share how they are using online course sharing currently and ideas they have for using it in the future.

    Moderator: Sarah MacDonald, Director, Partner Innovation


    John Shannon, Trine University, Provost and Senior Vice President of Academic Affairs
    Christine Lynn, Catawba College, VP, Strategic Planning
    Ron Lonzo, Tiffin University, VP for Innovation
    Patrick Verda, MedCerts, Director of Partnerships
    Chris Nitsch, Coursera, Solutions Consultant

Day 2 - Continued
  • October 5, 2022 11:40 am
    Creative best practices by platform: Fireside chat with VI, LinkedIn, Google and Facebook

    Join our team together with the major marketing platforms to discuss creative best practices, what we've seen succeed for different channels and what's next

  • October 5, 2022 12:30 pm
  • October 5, 2022 1:30 pm
    Aligning marketing and technology for better performance: A case study with best practices

    Join VI and our client, Elsmere Education, to learn about integrating your CRM audiences into Facebook, Google and LinkedIn. Using these integrations enables better lookalike modeling and status-based retargeting. Find out how to use this functionality for better results in both inquiry generation and nurturing.

Day 2 - Marketers Track
  • October 5, 2022 2:15 pm
    UGC strategy: how organic feeds paid marketing: A conversation with TintUp

    User-generated content in paid marketing is delivering great results. Join us to learn how higher education can use UGC and get an overview of how TintUp, a UGC curation tool, can help.

  • October 5, 2022 3:00 pm
    Coffee break
  • October 5, 2022 3:15 pm
    Event marketing with Linkedin; Webinars, Lives and more

    Webinars, open houses and live events are becoming more and more important in helping improve conversion rates. Join LinkedIn to discuss their product capabilities and learn how to find your audience or market to current leads using events.

  • October 5, 2022 4:00 pm
    Google Analytics 4: What you need to know and how to implement

    G4 will soon be a requirement for all advertisers. How is it different from other Google products and what's the best way to implement it? Join the Google team and Elsmere Education to hear more about the product and discuss potential implementation ideas.

  • October 5, 2022 4:45 pm
    Happy hour and networking
Day 2 - Executives Track
  • October 5, 2022 2:15 pm
    Improving admissions processes with machine learning: Going beyond task-based workflows

    Learn how Enrollml combines data science, predictive analytics and consumer decision theory with principles of gamification to provide each counselor with an individualized daily digital roadmap - and improve conversion rates.

  • October 5, 2022 3;00 pm
    Coffee Break
  • 3:15 pm
    Academic program evaluation: Markets, margins, and enrollment

    Join Bob Atkins, author of Stop, Start, or Grow?, to learn the process for effective academic program evaluation and management. He will describe the steps, timing, and participants that enable institutions to keep programs aligned with markets, margins, and mission.

  • October 5, 2022 4:00 pm
    Marketing attribution: Wrangling the data beast

    How do channels work together and how do you get the best results from the money you spend? Marketing attribution is a critical component in figuring out the best media mix and increasing your ROI. Join ironFocus for this session on how to better measure attribution.

  • October 5, 2022 4:45 pm
    Happy hour and networking
Buy Tickets
Register before August 22 to get early bird pricing!

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