Derek McCallum

Speaker Details
  • Co-Founder & Chief Data Officer, IronFocus
    Co-Founder & Chief Data Officer, IronFocus

    Derek has worked in Higher Education for 20 years. He has served as a senior executive over information technology, marketing, admissions, data analytics & operations. He loves being the “idea guy” in difficult situations and forms solutions based on data and facts rather than emotion or beliefs. Derek co-founded ironFocus in 2018 to assist colleges and universities with student funnel optimization and analytics. ironFocus now serves several industries in addition to Higher Education, which has strengthened ironFocus' education offerings by integrating best of breed tactics from top performing businesses.

Speaker Details
  • Co-Founder & Chief Data Officer, IronFocus
    Co-Founder & Chief Data Officer, IronFocus

    Derek has worked in Higher Education for 20 years. He has served as a senior executive over information technology, marketing, admissions, data analytics & operations. He loves being the “idea guy” in difficult situations and forms solutions based on data and facts rather than emotion or beliefs. Derek co-founded ironFocus in 2018 to assist colleges and universities with student funnel optimization and analytics. ironFocus now serves several industries in addition to Higher Education, which has strengthened ironFocus' education offerings by integrating best of breed tactics from top performing businesses.