Krista Smith

Krista Smith is a seasoned marketing leader with more than 20 years of experience. Currently, Smith is guiding the marketing strategies of several higher education institutions as their executive consultant. Previously, she has been the Head of Marketing for the group of medical schools owned by Adtalem Global Education; and before that the Vice President of Marketing & Communications for Tricoci University of Beauty Culture. In these and other leadership roles, she has overseen creative development, digital marketing, communications standards, and the repositioning of brands. She has been featured on podcasts and in magazines, spoken at several higher education conferences, and continues to learn about the latest techniques, tools, and creative theories to improve upon her craft. But what truly makes Smith successful is her innate ability to combine meaningful data analytics with stronger creative direction to improve both the customer journey and the return on advertising spend.